Ferrari's First Electric Car Sells for Record $40 Million

## Ferrari's First Electric Car Sells for Record $40 Million Ferrari's first electric car, the Luce, has made history by selling for a record $40 million at an auction in Monterey, California. The sale, which took place at RM Sotheby's auction house, more than 36 times the pre-sale estimate of $1.1 million. The car that crossed the block was chassis ZFF21BUA8T0338000, designated "Chassis 0" and the first production unit of the Luce program. The buyer did not get the car immediately, as it will go back to Maranello for final assembly, with delivery scheduled for Q1 2027. The proceeds from the sale will go to The Ferrari Foundation, a 501(c)(3) that funds educational programs. ## A Tradition of Breaking Records This sale is not an isolated incident, but rather a continuation of Ferrari's tradition of breaking its own records. Last year, a one-off Daytona SP3 built beyond the 599-car production run sold for $26 million, also for The Ferrari Foundation. This year, Ferrari has beaten that record by 54% with its first battery-electric car. The pattern holds even further back, with a unique LaFerrari Aperta selling for $10 million at Ferrari's Maranello sale in 2017 for earthquake relief. This sale is a testament to the value that collectors place on Ferrari's unique and exclusive vehicles. ## A Record-Breaking Sale The $40 million sale is a significant milestone for Ferrari, and it is worth noting that it is not far from the record price paid for a car at public auction. RM Sotheby's sold a 1962 250 GTO for $48.4 million in 2018, still one of the highest prices ever paid for a car at public auction. A brand-new EV that hasn't delivered a single customer unit came within $8.4 million of that record. The Luce lists at €550,000, or about $640,000, making the sale price of $40 million a staggering 62 times the list price. The most expensive electric cars ever put into series production, the Rimac Nevera and Pininfarina Battista, sit in the $2.2 to $2.5 million range, but they are even lower volume than the Luce. ## A Bet on the Future The buyer of the Luce has made a significant bet on the future of Ferrari, and the value that collectors will place on the car in 25 years. As one commenter noted, "This is a bet that in 25 years, Ferrari will still exist and collectors will treat this car as the end/beginning of an era for the iconic performance car company." Only time will tell if this bet will pay off, but for now, it is a significant milestone for Ferrari and the electric car market.